



Serel™ Classic Relaxed Dress
AUTUMN SALE UPDATE: Due to high demand during our Autumn Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.
Effortless simplicity for everyday sophistication.
Discover the Serel™ Classic Relaxed Dress, designed to bring ease and elegance into your daily wardrobe. With its relaxed fit, gentle features, and thoughtful tummy-flattering details, this dress offers the perfect blend of comfort and confidence—for errands, relaxed workdays, or casual meet-ups.

Why You’ll Love Serel™ Relaxed Dress
✔ Tummy-Softening Detail – Subtle crossover or wrap panel enhances silhouette with gentle shaping.
✔ Relaxed, Breathable Fit – Flowy fabric skims gracefully without compromising on ease.
✔ Effortless Styling – Easy slip-on design with elegant day-to-evening balance.
✔ Versatile Everyday Hero – Perfect with trainers, flats, or sandals—ready for any occasion.
Slip into the Serel™ Classic Relaxed Dress to experience easy elegance and feel beautifully yourself, on all occasions.

OUR GUARANTEE
- Not satisfied? Money back! - At Aurora London, we stand 100% behind our products, which is why we offer a "Money-Back Guarantee." You can return the product within 14 days of receiving it.
- Get in touch - We're here to help you make the right choice. Our customer service is available 24/7 for any questions or feedback.
- Free shipping - To keep costs as low as possible for you, we always offer free delivery throughout the United Kingdom.
Shipping information
All orders are shipped within 24 hours.
We partner with Royal Mail to ensure fast and secure delivery, offering reliable tracking so you can monitor your order at any time. Enjoy free shipping across the UK! Once your order is processed, you will receive a Track & Trace number via email to keep you updated every step of the way.
Customer Service 24/7
At James & Chloe London, we're available to assist you 24/7. You can reach out to us anytime, day or night, and rely on our dedicated customer service team to help with any inquiries. Customer satisfaction is our top priority, and we're here to support you.
To get in touch, use the contact form or send an email to support@jameschloe.com.
Payment methods
With us you can pay securely by credit card.
Your personal data, including credit card details, is protected through SSL encryption. We prioritize data security, handle it confidentially, never share it with third parties, and use it only for necessary processes before securely deleting it.
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About James & Chloe
At James & Chloe London, we’re passionate about helping people feel confident and stylish in their everyday lives. From London, we curate a hand-picked selection of clothing that’s both wearable and special — whether you’re looking for something casual, elegant, or perfectly in between. We believe that fashion should feel good, fit beautifully, and reflect your unique personality.
To ensure you always shop with confidence, we offer a 30-day guarantee on all purchases. Your satisfaction is our priority, and we’re here to help you find those timeless pieces that make getting dressed the best part of your day.



















